I knew Riste, the man behind Jas Sum Kral, from Facebook and when he released his first batch of the Jas Sum Kral Red Knight, just in a toro size back then, he send a few to Hans van de Witteboer, the owner of Piet van Kuyk Cigars in Eindhoven with the instruction to give me one the next time I visited Hans’s shop. So my next visit as a salesman Hans gave me the cigar and it blew me away, what an amazing cigar. I talked to my boss about this, he didn’t like the story on the Jas Sum Kral website and wasn’t even close to being interested in importing and distributing the cigars. I did though, so once Riste decided to do some line extensions I calculated the fixed prices for The Netherlands based upon his export prices, pre-sold 40+ boxes in just 5 shops and went back to my employer who then quickly made a deal with Riste.
Now I won’t bother you with the story on the name of the cigar, how it was blended, as this cigar has had so much buzz on social media that everybody will probably know it and if not, google is your best friend. And all the social media buzz is well deserved considering all the ‘top 10/25’ lists of 2016 as Jas Sum Kral is mentioned in a lot of them which is quite remarkable for such a new and small brand, thats not being sold in a lot of shops yet, but if the FDA doesn’t screw the cigar industry up that will change, mark my words and it his slipstream other cigars rolled by Noel Rojas in his Tabacalera NOA in Esteli, like Ohana and Prendelo will follow. Now I don’t mention Rojas his own brands Rojas Reserva, Guayacan and Sabor de Esteli because they already have a wider spread in location. Even though the cigars are rolled at Tabacalera NOA, Riste blended the Jas Sum Kral himself.
When I release the 6×52 toro from the cellophane coat I feel a leathery Ecuadorian Habano wrapper that has a few veins and some sparkling from minerals. The construction feels great and the cigar has a close foot and a very pretty pigtail, this shows some skills from the rollers at the NOA factory. The ring, designed by the Singaporean designer Nuzli Hakiim is a piece of art, burgundy with gold, very detailed with lions and lots of small decorations. When you think of it, the cigars are blended by a Macedonian American, rolled by a Cuban that has a company in Nicaragua and the ring is designed by a Singaporean, this cigar is the epiphany of globalization. The aroma is medium strong and has a little charred wood mixed with manure smell.